Sunday, 1 February 2009

While I've been looking for ways to explain my practice for the presentation on Tuesday I have come across this animation that advertises E4. Some of my favourite advertisements have been on E4. I like there playful, cartoony style that defines their identity against the BBC for example with their more serious icons. They are one of the companies that have inspired me when it comes to animation because (to me) they have turned around their adverts grabbing their attention rather than making people change the channel.

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