Pub Website Design

I have been researching pub websites in Nottingham and to be honest I am not impressed. There are a few gems out there but as a majority they all seem to be poorly designed with basic coding (see below). Also most of them seem to go through larger search engines, such as http://www.viewnottingham.co.uk/pubs-bars.aspx and http://www.nottspubs.co.uk/. I can see that the pubs do this for quick reconision and a lot of their customers but none of them stand out to me.

My one gem that I found is the orange tree website. It is easy to use, strays a way from traditional use of navigation bars and allows the viewer to interact. I really like the hand drawn aspect of the site. The style won't suit either the Rope walk or Ye old trip but it is one of the types of design I want to be able to create in the future.

My design process

My wire frame. Clear and simple. It allowed me to sketch out idea and go through what what work best for the websites purpose. To draw in peoples attention through interactive navigation.

Where do people look whilst they scroll through a web page? How long to you have as a designer to catch their attention? These are all thoughts I played with whilst I designed my lay out. I designed the navigation to follow where people are naturally attracted to on websites.

Tasty banners. What colours make people hungry? Get them interested in the product? Yet works in a simple way.

From looking at studies I can see that people pay the most attention to the left hand corner and scroll the page in a 'F' shape. For my 1st site I think it is a good idea to look at the ways people develop an understanding of the site in a few seconds.