YUMI Group Blogger

http://ukyumidesign.blogspot.com/

For the rest of the project (until May 28th) most of my posts are going to be on the above address as part of our group project

Yumi Mood Boards

I have made two mood boards to help express the theme of Yumies and to help the design process along between the client and ourselves.

Mood Board One: This is about 1950's American diner culture that has a more 'adult' feel. It's about elegance, bold colours working together and iconic symbols of 1950's America- the retro phone, the glamorous women and of course the traditional 50's family.

Mood Board Two: I have used delicate pastel colours, typography and food to express a mood more about the food that YUMI's serves.

Brief Three: Yumi's Ice-cream Parlour

This is the first time at uni since the first term that we have done a group project (although I have worked as part of a group for projects outside of uni) so I want to get as much experience of how to work effectively as part of a team as I may be doing this in future jobs. Communication is going to be the biggest part of making this a success, not just between our team but with the client to make sure we are all on the same page.

So far I have had one meeting with Mohamed, the owner of YUMI. He made a few specifications and gave me some ideas that I am going to talk to the group about. He wants YUMI's to be-

• Family orientated but still attract students etc in the evening.
• The menu to be interchangeable
• Vouchers you can print off
• A brand people can relate to

The Logo:

A Mind Map:
Below are tow website that the owner likes but they have two very different themes. One of which definitely won't work for a family based website!

http://www.theicecreamists.com/#/BASE%20CAMP: this website has a strong band, is bold and sells that product to adults but I can't see any elements that I would consider influencing our site. The theme is far too adult for a family website. I do like the use of colour around twitter and facebook as it contrasts with the pink title so they both stand out against the background.

http://www.benjerry.co.uk/: I really like this website as it stands for want Ben and Jerry's is friendly, fun and enjoyable. It has relaxing colours with games to advertise the different flavours. I like the home made animated feel created by the style of the pages. Also the videos about their ice-cream also have a 'cartoony' feel that gives the brand a friendly feel.