- Easy to use through clear navigation
- Easy to use and download products (highlighted in blue)
- Easy to read text. Bold. To. The. Point.
- Main information on the page so you don't have to scroll down
“Apple is about imagination, design and innovation. It goes beyond commerce. This business should have been dead 10 years ago, but people said we've got to support it." Mark Globe
Apple is about clever marketing. It persuades the public that it is worth paying extra for easy to use, fun, cool products. This is what my website needs to shout out.