Everyone recognises this Logo. It has helped make Starbucks what it is today. Although i am not a fan of Starbucks the logo is very well designed. The two colour work well together to express a 'natural' (green) and serious (black) theme. To add to the natural theme a woman is the centre of the logo to promote Starbucks 'caring' nature. It also implies that if you buy coffee from Starbucks you are buying the best due to the crown on top of the woman's head and of course it has America written all over it because of the Stars (especially on the crown.)
Until today I have never heard of Kidlink but its logo has stood out to me because of it simple, linear design that advertises a bold, trustworthy company because of the combination of the structured text and the smiling faces. There is also a sense of 'togetherness' because of the interlinking faces which adds to the sense of people being able to bond with the company.
From looking at all of these logos I think I am going to work on my company/person logo. I am going to experiment with colour to provoke emotion, line to simplify the design and give it structure, text/font to express the friendliness of my personality and the gestures of the person I have drawn to provoke emotion in my audience.
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