Above are 3 screen shots advertising a festival in Belgium. This website really caught my eye and was easy to navigate. The main purpose of advertising was achieved through making you explore the different segments of the festival through playing a simple game of keeping your character fueled therefore able to see all the festival. I liked how the otherworldly characters that took you around the website and linked you to the DJ's websites therefore it clearing communicated who and where you'd be and why. The website made me want to go with it's constant good music and bright colours that looked natural with each movement.